Monday, 21 November 2011 17:27

Atomix Buy Adionsoft Inc Featured

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Atomix's Virtual DJ has a bad rep. We  know it, and most importantly they know it too. This rep is largely based on  times past when all getting a copy was as easy as a 10 second online search. But  times are changing in the DJ software industry, with reputations and sales  turning on a sixpence. One can hardly fail to see that as NI continue down the  route of their own hardware, every new controller comes with Virtual DJ LE, and  their free version continues to own the App Store. Clearly they are doing  something right and putting the former rep behind them. So now is the time for  Atomix to invest - to bolster their development team, and bring a whole new  energy to the VDJ table. And they've done just that and snapped up Adionsoft -  makers of long time skratchworx favourite djdecks.

Official Word:

Atomix Productions Inc., the leading editor of software dedicated to the DJ  community worldwide, today announced that it has acquired AdionSoft Inc., a  top-rated provider of DJ software distributed under the brands djDecks, PCDJ  Dex, and PCDJ Red Mobile.

 

The acquisition of AdionSoft brings a  diversity to our development that has been very beneficial. AdionSoft’s  engineers have also been programming DJ software for the past 10 years, but  often using different approaches and solutions.” says Stephane Clavel, CEO of  Atomix. “In rebuilding VirtualDJ from the ground up for Version 8, we were able  to modernize all of the ageing foundation blocks, but also to incorporate  AdionSoft’s engineers different perspective on many subjects, and make sure we  always choose the best approach.”


Atomix plans to make a new software,  VirtualDJ 8, available to its customers in the very near future. Although the  upcoming version will contain all of the features and functionality that current  users are accustomed to, this new version is a complete re-write of the source  code, and will contain many new features and functionalities. 


Atomix 's acquisition of AdionSoft means that VirtualDJ customers,  and all previous AdionSoft customers, will all benefit from the merger of our  technologies," said Gwen Roelants, co-founder and president of  AdionSoft.


The DJ Software market exploded over the past years when  most of the DJing industry converted to digital, and is now consolidating to  three main players.
Terms of the acquisition were not announced.  Details of the new VirtualDJ Version 8, including features list and release  date, are not yet available.

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